VALERIE

Marketing Strategist & Creative Direction

I'm Valerie, a creative strategist based in Brooklyn, New York. By day, I'm concepting Sephora's iconic content; by night, I'm bringing ideas to life through innovative visual storytelling.

I believe fashion and beauty are languages of self-expression, and my work is dedicated to telling stories that celebrate individuality.

Select Works

Sephora x Lyft

BRU Eyewear x King’s Co Imperial

The Piettes

Juls Paints

BRU Eyewear “Eyewear For All You Love To Do”

Moody Goose Vintage x Outside Lands

Valerie Vandeveld is a dynamic force in the fashion and beauty industries, where she seamlessly blends creative direction with strategic marketing insight.

Her work is a testament to the power of self-expression, bringing bold ideas to life and crafting narratives that resonate both personally and culturally. In Valerie’s world, fashion and beauty are more than just aesthetics—they're powerful languages.

Valerie’s additional works available upon request.

Latest Project:

Sephora x Lyft “Get Beauty From People Who Get Beauty"”

Like what you see?

Work List

Campaign & Content

2022 - Present

Sephora

Concept and Creative Direction

Sephora x Lyft “Get Beauty From People Who Get Beauty”

Director / Producer

2025

Juls Paints

Director, Producer & Stylist
2024, 2025

BRU Eyewear x King’s Co Imperial “Around The Table”

BRU Eyewear “Eyewear For All You Love To Do”

Creative Director / Styling